Our Story: A Family-Made Creative Journey
Welcome to Bling It On by M&M, your destination for fun, fashion-forward and imaginative children's goods — from sweats and jackets to jewelry, sunglasses and beyond. Every design is crafted with heart, and we pair standout style with dependable service and personal attention.
BlingitonbyM&M was launched in September 2020, after six months of "shutdown," by the mother-daughter duo Mikki Eveloff (Mimi) and Ashley Ludwig (Mama) — though it truly started years earlier as a shared hobby making distinctive clothing for themselves. Mikki married into the fashion world, while Ashley grew up in it, watching her late father build successful retail stores and later working beside him. After losing her husband in 2014, Mikki moved to San Diego and treasures every day with her two wonderful grandchildren. United by a love of shopping and a real passion for fashion, Mikki and Ashley decided "we can do this ourselves!" — and BlingitonbyM&M was born, balancing their roles as Mommy, Mimi and designers.
We hope you enjoy our made-to-order, one-of-a-kind pieces as much as we enjoy making them for you. If you have questions or feedback, don't hesitate to get in touch anytime.
Warmly,
Mikki (Mimi) & Ashley (Mama)
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From the first sketch to the final stitch, Bling It On by M&M is built on family, fashion and a love of making something special for kids. Explore our lookbook and inspiration gallery to see the styles we create, then reach out to customize a piece of your own.
